Simplicity is the ultimate sophistication
LEONARDO DA VINCI

SimplerChoices TM

Businesses and customers are experiencing the Paradox of More – where more is becoming less. With more choices, more channels, more devices, more influences than ever before, customers actually have less time to navigate choices, less sure of decisions and less satisfied with them too. Research proves that with limited but relevant options, customers make easier, quicker, more satisfying decisions.

How can enterprises provide customers with the right information at the right time to make complex decisions – simple?

Crayon’s SimplerChoices TM is a Choice Engine that brings the power of big data and analytics to your enterprise in an easy to use and off-the-shelf solution. All enterprises can gain greatly by increasing sales conversions as well as improving returns from existing accounts through the SimplerChoices platform.

The only choice you’ll need to make is whether to pick our web-based, pay-per-use SaaS offering or integrate with your IT/CRM system.

SimplerChoices TM - for Consumer Choices

CrayonData’s SimplerChoices TM for Customers combines massive external and enterprise data using insights in taste, influence and context to drive usage, revenue and customer satisfaction to reduce marketing and promotion costs. Relevant, personalised choices are delivered to consumers of banks, retailers, hotels, telcos and more, on an SaaS pay per usage model.

COMPLEX CHOICES. MADE SIMPLE.
SimplerChoices TM - for Enterprise Sales & Marketing

B2B businesses today struggle with a complex and dynamic sales and market intelligence environment – scattered and silo-ed data, no visibility of future trends, too much shot-gun demand generation models etc.

In the age of information complexity, SimplerChoices TM boosts B2B sales and marketing intelligence and demand generation, by providing deep integrated insights on companies and markets.

ENTERPRISE INSIGHTS. MADE SIMPLE.

My goal is simple. It is a complete understanding of the universe, why it is as it is and why it exists at all.
STEPHEN HAWKING

Our Thinking
OUR BLOG
Wednesday, April 23, 2014
Relational Vs Non-Relational databases ̵...

In this post, we have known about some of the Big data technologies that are used to store and analyse data. For the past few years NoSQL or Non-relational database tools have gained much popular in ...

Tuesday, April 15, 2014
Big Data Wants to be Your Shopping Buddy...

Imagine a nice Friday afternoon walking around your local mall. You walk into your favorite browsing for a new outfit to wear to your friend’s party later in the evening. Although you usually ...

Tuesday, March 18, 2014
Crayon’s Business Interest Graph: How ...

Crayon’s SimplerChoices Business Interest Graph (BIG) is a B2B application that identifies a company’s business interests, needs and most relevant market opportunities with external data and ...

Tuesday, January 28, 2014
Interest Graphs to Choice Engine: 5 critical...

Complex algorithms, ontologies, and machine-learning based classifiers are needed to separate noise patterns and spam-like comments, from genuine signals. This is where the complexity arises, and the ...

RESOURCES

People don’t buy what you do; they buy why you do it.
And why you do simply proves what you believe
SIMON SINEK

Our Story
Our raison d'etre
We are a group of passionate data explorers on a journey to add simplicity (and colour!) to the world of Big Data.
Founded in Singapore in 2012 and with a development centre in Chennai, Crayon aims to become a go-to space for everything Big Data – not just creating products and applications but nurturing and developing ideas and thought leadership. We are in the process of building a business and technology platform that democratizes the use of big data for the average business and consumer.
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HOW OTHERS DO IT
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HOW CRAYON DOES IT
Our core beliefs
WHY
We believe that data is meant to serve the human spirit, not rule it.
HOW
We will do this by making it simple for everyone to see, use, touch and act on the information that will make a difference to our lives
WHAT
We will create solutions that use data to illuminate and simplify every aspect of your existence

Nature uses only the longest threads to weave her patterns, So that each small piece of her fabric reveals the organization of the entire tapestry.
RICHARD FEYNMAN

Join The Box
The freedom to experiment.
To be your own boss.
To explore fresh ground as we create our
own leading edge path towards big
data breakthroughs.
Have what it takes?
Show us. Join us.
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