The discussion about how to fix health care in America shouldn't focus on websites or servers or insurance mandates or policies. It should focus on better data analytics. That's according to a panel of experts who spoke Tuesday at the TechAmerica Foundation's Big Data...
Month: October 2013
Recent Articles
Army finds its own way to build a big data system
The Army is harnessing big data to help commanders answer questions that were previously unsolvable by pulling relevant information from thousands of databases into a holistic common operating picture, specifically focused on readiness and resources. The Army...
Why Real-time Data Trumps Big Data for Triggered Emails
Big data has been getting a lot of press lately. There’s a whole treasure trove of information you can use for your email marketing campaigns. You can look at everything from customer purchase history, to what similar customers bought, to a customer’s behavior on your...
Despite Privacy Concerns, Identified Rolls Out Tool for Smarter Recruiting
LinkedIn is an essential tool for recruiters, a network where individuals’ professional qualifications are emphasized and easily searchable. But according to Adeyemi Ajao, the co-founder of Identified, a big data and analytics company focused on professional...
The Marriage of the Giants: Big Data and Big Box
What does Big Data have in common with Big Box Retailing... besides the bigness? How much does Walmart have in common with Amazon... besides the obvious? Where do you think retail is going... besides mobile? Let’s start back a week. Twitter and Royal Mail go public in...
A Unified Customer View is the Key to Leveraging Big Data in Retail
At no point in human history have organisations and individuals had more access to information than they do today. For retailers, technology is capable of revealing truly beneficial insight regarding potential and existing customers, but for many this information...
Google’s flu fail shows the problem with big data
When people talk about ‘big data’, there is an oft-quoted example: a proposed public health tool called Google Flu Trends. It has become something of a pin-up for the big data movement, but it might not be as effective as many claim. The idea behind big data is that...
Cloud Predictive Analytics Most Used To Gain Customer Insight
Using analytics to better understand customer satisfaction, profitability, retention and churn while increasing cross-sell and up-sell are the most dominant uses of cloud-based analytics today. Jim Ericson and James Taylor presented the results of Decision Management...
How retailers can keep up with consumers
The North American retail landscape looks quite different today than it did even ten years ago. The way that consumers make purchasing decisions has dramatically altered: they stand in stores, using their smartphones to compare prices and product reviews; family and...
Visualizing the Big Data of Breast Cancer
A colorful wheel developed by Rice University bioengineers to visualize protein interactions has won an international competition for novel strategies to study the roots of breast cancer. The winning BioWheel by the Rice lab of bioengineer Amina Qutub was chosen this...
Indian-Singapore start-up to launch consumer 'Taste Graph'
An Indian-Singapore start-up is set to launch next year a “Taste Graph” data that could revolutionise consumers relationships with service-based business houses through information technology. The Taste Graph would provide simple data on specific requirements of...
How to Ensure Your Big Data Initiatives Pay Off
Big data has gone mainstream. Everywhere you look, people are talking about how to extract value from the massive and ever-growing troves of information residing within and beyond traditional data repositories. Information that, when fully leveraged, has the potential...
Start-ups raising VC funds face irony
RAISING money has become more challenging now given the current uncertain climate in global financial markets, said Suresh Shankar, founder and director of Singapore-based data analytics start-up Crayon Data, in an interview with The Business Times. But at the same...
Where’s My Magic 8 Ball? Customer-Focused Analytics
Your customers know that they have handed you a lot of their personal information through a variety of interactions and channels. And your customers fully expect that your company has done its job and processed all that information to know what they want, how to give...
Government – A Big Data Analytics playground
From citizenship applications, employment status, filing taxes to census recording – all provide massive amounts of data to the Government. A torrent of data in the form of medical files, satellite images, financial records and social media information. To a Big Data...
The single biggest reason Red Bull dominates Formula 1
Formula 1 fans were treated to a very entertaining race in Korea on Sunday. Did you catch the race? There was plenty of incident,. but once again Sebastian Vettel lined up in pole position and was in front from start to finish. It was another masterful drive from the...
Top 10 successful big data sandbox strategies
Being able to experiment with big data and queries in a safe and secure “sandbox” test environment is important to both IT and end business users as companies get going with big data. Nevertheless, setting up a big data sandbox test environment is different from...
Big data has made privacy obsolete
Watching the legal system deal with the Internet is like watching somebody trying to drive a car by looking only in the rear-view mirror. The results are amusing and predictable but not really interesting. On the other hand, watching the efforts of regulators —...
Crayon offers 'Simpler Choices' for Big Data analytics
Crayon Data, an emerging player in the big data market, is looking to simplify the big data concept in the enterprise. After raising Rs 8.75 Crore in its second round of funding from investors, it is eyeing a Series-A round funding in early 2014. Suresh Shankar,...
Big data – a marketer’s dream or dilemma?
Everyone is talking about "big data", especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer – or is that just hype, soon to evaporate among privacy fears, confusion, and the technical...
Big Data Success Means Investing in Talent and Tech
With all signs pointing to greater Big Data spending by businesses, the question is: Do you want to get the most out of your investment? To do so, experts say businesses shouldn't just invest on Big Data technologies, but on Big Data talents as well. Gartner, an...
Big Data in Human Resources: A World of Haves And Have-Nots
I've written several times about the Datafication of HR and BigData in Human Resources, explaining the tremendous business opportunity companies have to leverage their employee data to improve operational performance. This week we introduced research conducted over...
Why big data has so far failed medicine
Can big data improve human decision-making? That was the question that MIT's Irving Wladawsky-Berger put to a panel of IBM clients at the company's research colloquium on cognitive computing Wednesday. The meat of his discussion focused on Douglas Johnston, a surgeon...
Big Data, Small World: Kirk Borne at TED
Dr. Kirk Borne is a Multidisciplinary Data Scientist and an Astrophysicist. He is Professor of Astrophysics and Computational Science in the George Mason University School of Physics, Astronomy, and Computational Sciences (SPACS). He received his B.S. degree in...
Barry Schwartz: The paradox of choice
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
How to Close the Big Data Skills Gap by Training Your IT Staff
It's difficult to talk about big data without also discussing the big data skills gap in nearly the same breath. But is it as bad as it seems? According to a recent CompTIA survey of 500 U.S. business and IT executives, 50 percent of firms that are ahead of the curve...
Sheena Iyengar: The art of choosing
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our...
Big Data Startup Crayon Data Wants To Chase Non Linear Revenue Growth, The Holy Grail of Indian IT
Non linear revenue growth has been the holy grail Indian IT companies have been chasing for many years. That is, how do you grow revenues without a corresponding growth in the number of people and costs? A platform play is an obvious choice. The growth in big data...