To the individual user, Big Data might simply mean a new 3-terabyte hard drive, which can be acquired for a hundred bucks or so. But real Big Data projects require clusters of servers, vast amounts of storage, and specialized software to analyze, say, every change...
Most people know what marketing executives do every day. They try to catch people’s attention through email, ads, tweets, and press releases. As for data scientists, well, their work is not nearly as well understood. That’s been slowly changing this year as companies...
Technology advancements are making it easier for people to constantly, effortlessly and sometimes unknowingly generate massive amounts of data every second. Lurking in the sprawling data pipelines of global corporations are complex tangles of information that have the...
oday, people are faced with too many choices and too less time to navigate information on the web. Often, this leads to a counter-intuitive situation where they are not confident about the choices they make. “So, we tried to identify various methods of organising...
Is there really a data scientist shortage, or are organizations simply trying too hard to recruit a unicorn, a jack-of-all-trades who possesses both advanced technical and business acumen? If the unicorn hypothesis is true, it would explain why the scarcity of data...
Analytics India Magazine: What are some of the main tenets (philosophies, goals, attributes) of analytics approach and policies at your organization? Suresh Shankar: Crayon Data aims to simplify the world of big data. Our mission is to make data simpler, more...
Big data has got a lot of attention in the business world, but why shouldn't it be applied to other sectors as well? The ability to integrate and analyse data sets can create useful insights in all areas of life, and several startups have taken that vision and applied...
Big Data and cloud storage paired with the processing capabilities of Apache Hadoop and Hive as a service can be an excellent complement to expensive data warehouses. The ever-increasing storage demands of big data applications put pressure on in-house storage...
The McAfee piece to which he is referring is a Harvard Business Review piece entitled: Big Data’s Biggest Challenge? Convincing People NOT to Trust Their Judgment. Patel’s post and the ensuing debate has brought my background in accounting into fresh focus while...
“The Rise of the Choice Engines will Simplify Making Smart Choices”, written by Suresh Shankar, appeared in the December edition of PC Quest magazine. The coverage placed Crayon Data amongst key players in the Tech space.
By now, you have probably heard of Apache Hadoop - the name is derived from a cute toy elephant but Hadoop is all but a soft toy. Hadoop is an open source project that offers a new way to store and process big data. The software framework is written in Java for...
Can big data and predictive analytics help school leaders hire better teachers? That's the new pitch being made by two companies: TeacherMatch, from Chicago, and Washington-based Hanover Research. Both claim that their new algorithm-driven teacher-selection tools can...
We live in very complex times. As much as we talk about integrated insights, it only seems to be getting worse. If I sound a little bleak it’s because this statement has been shared ad nauseam: digital marketers are literally drowning in data. Data sources range from...
As big data volumes continue to explode, businesses are challenged to quickly extract rich insight from the mountain of machine-generated data streaming in from devices, sensors, smart meters, operational equipment, social-media platforms and other sources. According...
Today, many companies are already using Big Data to turn their data process into actionable insights. However, in reality, companies often find that Big Data doesn’t necessarily translate into easy success. In an exclusive interaction with CXOtoday, Adrian DeLuca,...
Crayon co-founder Srikant Sastri’s article “Data Meets Retail”, which explains the role of Big Data Solutions in retail in India, was published in the December edition of Images Retail magazine. It appeared in a special section called Perspective.
Analytic applications come in all shapes and sizes–and most importantly, are oriented around addressing a particular vertical need. At first glance, they can seem to have little relation to each other across industries and verticals. But in reality, when observed at...
We’re no longer just strangers in a crowd. Imagine any street corner in any Bay Area town where, let’s say, four people — Alexandria, Larry, Cory and Cameron — are lost in private thought. Without a single conversation, without even knowing their names, we could learn...
Big data is a big plus: You can collect, organize, and store vastly more information than before. Data about your customers, products, suppliers, sales, and finances—everything that makes your company run—can be quantified, stored in one place, and analyzed. But...
Consider a typical decision – you have just arrived in a new city after a 6 hour flight, it’s 6.30 PM and you want to get a decent vegetarian meal. What do you do?You fire up Google, search for good restaurants in that city, and filter them by type, price, location...
Leaving behind the old way of sales, companies now have become extremely sophisticated when it comes to helping sales and marketing teams achieve their numbers, and hence the green bucks that inadvertently flow after the quota is achieved, by being creative on Big...