Month: April 2014

Recent Articles
Saving Big Data from Big Mouths
Saving Big Data from Big Mouths

SA Forum is an invited essay from experts on topical issues in science and technology. It has become fashionable to bad-mouth big data. In recent weeks the New York Times, Financial Times, Wired and other outlets have all run pieces bashing this new technological...

Re-Imagining the Store of the Future

A couple of months ago, on a trip to the US, I decided to replace my aging MacBook with a MacBook Air. I placed the order online, since I also wanted to soup up the memory and hard disk. While I was at it, I decided to order a “COVER” for the machine. Four days later,...

Big Data & E-commerce

Let’s say you’re walking past a store and your eye catches a fancy gadget that you decide you must have, but you’re in a tearing hurry. So what do you do? You take a picture of the doodad with your smartphone, and hey presto, the store’s technology enables you to get...

How One Woman Hid Her Pregnancy From Big Data

For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she's pregnant — and it wasn't easy. Pregnant women are incredibly valuable to marketers. For example, if a woman decides...

Boosting Customer Loyalty with Big Data

Are you paying attention to your existing customers? If not, you may want to reconsider your priorities: According to a new report, more than half of the annual revenue for 61 percent of small business owners comes from repeat buyers. The report found that 80 percent...

How Big Data Could Undo Our Civil-Rights Laws

Big Data will eradicate extreme world poverty by 2028, according to Bono, front man for the band U2. But it also allows unscrupulous marketers and financial institutions to prey on the poor. Big Data, collected from the neonatal monitors of premature babies, can...

You Can Quit Looking for Data Scientists

Data scientists are hard to find and expensive to keep, but that doesn’t mean that big data insights are beyond your reach. And, no, we’re not suggesting that you outsource your most important work to a team of analysts in a distant land. After all, there’s a new...

5 big data Ted Talks everyone needs to watch now

Big data may be a big buzzword, but it's implications are bombarding the business world, offering new insights to old problems and connecting the dots where previously no dots were even seen. It's a changing space out there, where what you like on Facebook can tell a...

Big Data: Your Secret Weapon to Retail Marketing

Big data. You know it’s out there. You know it’s accumulating in mind-boggling volumes and at breakneck speeds. And you know you need to do something about it to drive your retail content marketing efforts. If the words “big data” get your pulse racing, make you toss...

Top 10 tech topics IT leaders should stay on top of
Top 10 tech topics IT leaders should stay on top of

At the Interop conference in Las Vegas a few weeks ago, I noticed some strong trends in the topics covered. As a matter of fact, most of the topics fit into a dozen or so categories. Here are 10 hot topics that are clearly on the minds of business and IT leaders. 1:...

Relational vs. non-relational databases – Part 1

For the past few years, NoSQL or Non-relational database tools have gained much popularity in terms of storing huge amount of data and scaling them easily. There are debates on whether non-relational databases will replace relational databases in the future. With the...

How big data is saving bankers’ bonuses

This year will see the enforcement of the EU’s clampdown on bankers’ bonuses, which requires banks to restrict bonuses to 100% of salary. This has already had a major impact on the market with the likes of HSBC and Goldman Sachs finding ways to circumvent the cap...

Introduction to Hadoop: The Basics

This session assumes absolutely no knowledge of Apache Hadoop and will provide a complete introduction to all the major aspects of the Hadoop ecosystem of projects and tools. If you are looking to get up to speed on Hadoop, trying to work out what all the Big Data...

Evolution as a Cybersecurity Strategy

Albert Einstein was quoted as saying, “Look deep into nature, and then you will understand everything better.” People describe the Internet as a hostile network — which is true — and that got me thinking about other hostile environments where a successful strategy...

HBase: 5 tips for running on low memory EC2

When running on EC2, you often can't win when it comes to instance types. One of the more cost-effective types available is the c1.xlarge. It has enough CPU to handle compactions, a decent amount of disk, and high network I/O. However, we've found that the relatively...

Big Data Wants to be Your Shopping Buddy

Imagine a nice Friday afternoon walking around your local mall. You walk into your favorite browsing for a new outfit to wear to your friend's party later in the evening. Although you usually shop in-store, sometimes you shop online, as many people all over the world...

Relational Vs Non-Relational databases – Part 1

In this post, we have seen some of the Big data technologies that are used to store and analyse data. For the past few years NoSQL or Non-relational database tools have gained much popular in terms of storing huge amount of data and scaling them easily. There are...

Fighting tax fraud with big data

John F. Kennedy famously said "It is a paradoxical truth that tax rates are too high today and tax revenues are too low," and with April 15 right around the corner, chances are your tax returns leave you hoping that everyone else is planning on paying their fair share...

Why you don’t need petabytes for a big data opening

Big data isn't necessarily big and can be as much about the complexities of processing information as about volumes or data types. Personal genetic-profiling services such as 23andMe, which charges $99 to sequence an individual's genome, illustrate the point,...

Why Your Analytics are Failing You

Many organizations investing millions in big data, analytics, and hiring quants appear frustrated. They undeniably have more and even better data. Their analysts and analytics are first-rate, too. But managers still seem to be having the same kinds of business...

Big Data Changed How We Measure Success

Who's No.1? How do you assess and define success? Who are the most popular artists and recordings at any given time? Ever since there has been a music industry, these questions have obsessed record company executives and artists alike. And to answer these questions,...

Top 4 big data challenges that universities face
Top 4 big data challenges that universities face

The rise of big data and big science have provided universities with an opportunity to work together on ways to technologically manage worldwide research projects. Misfolding proteins that cause Alzheimer's disease and the mysteries of dark matter and dark energy are...

Getting Serious about MySQL and Hadoop
Getting Serious about MySQL and Hadoop

Lean, mean MySQL and hulking Hadoop clusters may seem like an odd couple, but tying them together is now priority #1 for many MySQL users. This keynote talk on 1st day of this year's Percona Live MySQL Conference & Expo 2014 explores the data management trends...

This Hidden Big Data Play Beats Estimates
This Hidden Big Data Play Beats Estimates

Investors looking for a hot sector of IT spending should look no further than data analytics. IT companies like IBM (NYSE: IBM ) and Oracle (NYSE: ORCL ) managed to generate growth with their analytics solutions. In addition, there is also a burgeoning opportunity for...

Will Big Data End Your Career Prematurely?

In 2001, I wrote a book called Making It Personal that predicted a growing tension between privacy and personalization. To illustrate potential developments, I included a number of fictionalized but plausible scenarios, including this one. Here's my question: could...

Big Data Explains Why Umpires Make Bad Calls

Holliday’s body language speaks clearly, and his reaction is understandable. The pitch was wide, even wider than the first two pitches, both of which the umpire miscalled as strikes. Here’s the data: The PITCHf/x technology that makes this graphic possible, whatever...

Get set, grow

Excerpts from the report… Take the case of I Vijaya Kumar, a long timer with Wipro, where, as CTO, he was popularly known as IVK. Eventually IVK decided to move on and pursue his own calling. “I have always been interested in new technologies and innovation...

What Will Happen to ‘Big Data’ In Education?
What Will Happen to ‘Big Data’ In Education?

Yesterday, a $100 million startup lost its last customer. According to a Politico article, the state of New York, inBloom‘s last remaining client, will delete all student data on the repository due to privacy concerns. InBloom’s company spokesperson told Politico the...

Big data showdown: Cassandra vs. HBase
Big data showdown: Cassandra vs. HBase

In this brave new world of big data, a database technology called "Bigtable" would seem to be worth considering -- particularly if that technology is the creation of engineers at Google, a company that should know a thing or two about managing large quantities of...