Crayon's Business Interest Graph: How does it work?

Crayon’s SimplerChoices Business Interest Graph (BIG) is a B2B application that identifies a company’s business interests, needs and most relevant market opportunities with external data and events. It combines deep insights on companies, markets and key events to revolutionize enterprise sales and marketing.
The Interest Graph can identify qualified leads by matching a “Map of Interests” and helps business executives reach out to a vast amount of potential contacts at the right time and with the right content.
Supported by a cutting edge technology that covers the recent advances in collaborative filtering, graph mining, affinity analysis, taste fabric & trust, topic modelling, context discovery and prediction models, SimplerChoices B2B application focuses on SMB Discovery and Online Merchant Discovery.