The digital bulls eye
As consumers are inundated with choices, marketers and brand planners face grave challenges in this choice driven marketplace.
How can marketers transition from the opportunity-to-show an advertisement to an opportunity-to-serve a choice?
Marketers can now rely on real life consumer behaviour patterns rather than on a demographic and cookie-led approach. This allows them to define their target audience in terms of tastes, purchase behaviour, content genres, movies, music, sports and so on.
Maya audiences uses external data to eliminate statistical shortcomings of market research or enterprise owned market data.
The Magic of Maya Audiences
Build custom audiences
Based on internal enterprise data